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Science meets social networking for a new group of patrons. The Hive, a California Academy of Sciences donor group for ages 21-40, needed a brand to attract the interest of young technology professionals and position the Academy as a buzz-worthy science hub. For the wordmark and membership materials for this new group, I used Academy Yellow and the hexagon as core elements, and created a complementary gradient and a flexible pattern that symbolizes links coming together to form a robust community.
Credits: Deborah Lao (Design), Rhonda Rubinstein (Creative Direction)